Our Story
Over the years, we’ve met countless individuals and families who believed their financial plan was “in place.” They had accounts, policies, investments, and goals — and on the surface, everything seemed fine. But when we sat down together and looked closely, a different picture often emerged.
Gaps appeared. Assumptions didn’t match reality. Retirement timelines were off. Insurance coverage wasn’t aligned. Tax strategies were incomplete. In many cases, people weren’t failing — they simply hadn’t had a clear, comprehensive financial checkup in years.
That’s why we created this platform.
Our goal is simple: make it easy and accessible for people to understand their true financial position. Not through pressure. Not through complicated jargon. But through clarity. We believe financial health, like physical health, requires regular evaluation. When you understand where you truly stand, you can make confident decisions about where you’re going.
This site is an invitation — to pause, take an honest look, and move forward with greater clarity, alignment, and peace of mind.
Meet the Founder
Dennis Liu is the Founder of Free Financial Checkup and brings together analytical training, decades of leadership experience, and a deeply relational approach to financial planning.
A graduate of Cornell University with a degree in Economics, Dennis began his career with a strong foundation in financial principles and long-term strategy. He later spent over 23 years in pastoral ministry, walking alongside individuals and families through major life transitions — developing a listening-centered, trust-based approach to guiding people through complex decisions.
Today, Dennis combines financial strategy with that same relational care. He believes financial planning is not just about numbers — it’s about protecting families, creating stability, and building a future that reflects your values.
In addition to his financial work, Dennis has served as a college application coach and youth basketball coach, reflecting his long-standing commitment to mentoring the next generation.
His goal is simple: help families gain clarity, confidence, and long-term financial strength through thoughtful, personalized planning.